Archive for DeniseLeeYohn SmartBlogs
Ever since Theodore Levitt wrote his groundbreaking paper “Marketing Myopia,” business leaders have been asking themselves, “What business are we really in?”
The premise of the article — that organizations need to define their industries broadly to take advantage of growth opportunities and to offset emerging threats — makes sense. But it’s a difficult principle to implement because thinking broadly requires thinking differently.[…] Continue Reading »
Denise Lee Yohn has been inspiring and teaching companies how to operationalize their brands to grow their businesses for more than 20 years. World-class brands including Sony, Frito-Lay, Burger King and Nautica have called on Denise, an established speaker, author and consulting partner. Read more by Denise.
“We need more rock bands,” declared Anthony Kiedis, vocalist for the Red Hot Chili Peppers, in his acceptance speech at the 2007 Grammy Awards.[…] Continue Reading »